Not Content. Culture.
I’m David Ellis, founder of VisualMatter, photographer, DOP, and visual strategist.
Someone recently called me a Fractional Creative Director. At first, I had no idea what that meant. Then they explained it, and I realised that’s exactly what I’ve been doing all along.
Fractional Creative Direction is creative leadership that provides direction when brands need it, without the overhead.
It brings the strategy, taste, and experience of a full-time Creative Director, with the speed and flexibility today’s world demands.
VisualMatter isn’t just creative direction.
It’s how brands cut through noise, spark conversation, and shape culture.
Working mainly across culture through music, sport, and fashion — but also bringing that same energy into sectors where storytelling is harder to reach.
From the NHS and Network Rail to fintech and banking, I’ve helped brands connect with real audiences in unexpected ways.
HSBC “Financial Health” — a three-part content series for the gaming audience.
500,000+ views. Proof that culture-led storytelling works even in controlled industries.
From LeBron James to Lionel Messi, Vivienne Westwood to Usain Bolt, I’ve helped shape the visual language of a generation, collaborating with brands like Nike, Adidas, Google, Netflix, BBC, and Universal Pictures.
One defining moment: overseeing a 27-stage global rollout for Adidas x Real Madrid, a campaign that became the foundation for how I build scalable, culture-led storytelling today.
Now working with the Esports World Cup, across creative, spatial, and visual identity, bringing culture into experience.
Creative today demands more: smarter strategy, faster execution, and teams that flex. The future isn’t big and bloated; it’s sharp, agile, and AI-ready.
No fixed team. No excess.
Just tailored expertise, precisely matched to the story your brand needs to tell.
Make Every VisualMatter.
“David Ellis was the first person who truly understood what our brand needed from the start. His creative direction from Ushuaïa to Hï Ibiza transformed how we presented ourselves to the world, especially within the international music community. He brings vision, clarity, and unmatched energy to everything he touches. We love working with him. His work isn’t just beautiful; it gave High Scream a visual voice we still use today.”
Romain Pissean - High Scream
Full-Service Production
Creative Direction
Content Strategy
Branding / Visual Identity
Integrated Creative AI
Graphic Design
Web Design
Photographer & Director Search
Full Production Film and Photography
Post-Production Editing
Set Design
In-House Content Consulting
Bespoke Solutions
Every project is unique, and we I customize our approach to meet the specific needs of each project. This ensures the highest quality work within your budget, whether you’re working on a global campaign or a smaller, focused initiative.
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Content Consulting
Enhance your brand's storytelling capabilities through our innovative Content Consulting service. I collaborate with your in-house content creators or assist in establishing a dedicated team to elevate the impact of your content while optimizing resources. This cost-effective solution ensures that your brand remains aligned with strategic objectives and effectively resonates with your target audience. brand to create impactful content independently without ongoing support.